Optimization of advertising costs in search engines for comparison engines - e. g. setting the offered price per click according to the price of products, exclusion of selected products from priority (paid) listings.
Pairing of products due to a change in the name passed through the comparison engine service, the name of the category, the addition of missing data (e. g. manufacturer by category, description, etc.).
Bulkhiding of unsold or duplicate products and goods at zero price.
Eliminating minor errors, such as forbidden characters.
Making temporary feed changes, such as short-term name extensions with an action benefit (free shipping, gift), seasonal changes to the cost-per-click (price increase for summer, reduction for winter, or vice versa).