What Mergado does?
Mergado helps you with:
- Optimization of advertising costs in search engines for comparison engines - e. g. setting the offered price per click according to the price of products, exclusion of selected products from priority (paid) listings.
- Pairing of products due to a change in the name passed through the comparison engine service, the name of the category, the addition of missing data (e. g. manufacturer by category, description, etc.).
- Bulk hiding of unsold or duplicate products and goods at zero price.
- Eliminating minor errors, such as forbidden characters.
- Making temporary feed changes, such as short-term name extensions with an action benefit (free shipping, gift), seasonal changes to the cost-per-click (price increase for summer, reduction for winter, or vice versa).