A feed is a data file with information about your products. There are different types of feed file types, e.g. XML or CSV. It contains a product’s name, description, price, terms of delivery, a category of the product, and much more. This way it is distinguished from other items and classified into a category with the same products.
The feed URL address is unique to each online store. Often the address’ format looks like this: www.yourstore.com/feed.xml.
In case you don’t know your feed address, ask your online store’s supplier. He should be able to help you.
You can find the answers to various questions about setting up an XML feed in this topic of our blog: How XML feed works, Mergado.com